JBL CS2 MAPS
As part of a strategic marketing initiative for JBL, our team was tasked with the creation of innovative and interactive custom maps for Counter-Strike 2 (CS2). The primary objective was to seamlessly integrate JBL’s products within the game environment to enhance brand visibility and engagement among players.
The project began with an in-depth analysis of JBL's brand identity and its target demographic. Our creative team collaborated closely with Frame to ensure the map design authentically represented the brand while maintaining the immersive experience that CS2 players expect. The concept centered around incorporating 'JBL product boxes' within the game map, which allowed players to interact with JBL products virtually.
BRAND ON DISPLAY
Marketing and branding were woven into every aspect of the map development. The JBL logo was prominently displayed on various structures and locations throughout the map to ensure consistent brand exposure. Additionally, special in-game events and promotions were designed around the launch of the map, including limited-time offers and exclusive content for players who engaged with JBL products in-game.
Client:
JBL, FRAME
Game:
COUNTER-STRIKE 2
Service:
